Example layout for week two Quick Brief

Client: Lorem ipsum
Title: ‘Lorem ipsum dolor sit amet’
Date: 1 February 2019
SMP: Lorem ipsum dolor sit amet, consectetur adipiscing elit
Target audience: Lorem ipsum dolor
Media: Lorem

Headline:                
Lorem ipsum dolor sit amet

Subhead:                
Lorem ipsum dolor sit amet

Visual:                      
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.        

Body copy:            
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

Call to action:        
Lorem ipsum dolor               

Logo:                        
Lorem ipsum

(NB: Some of the above inclusions may not be required, e.g. only include a subhead if you need one and not every ad needs a call to action)     

Week one Richie Icebreaker

I’m going to have a go at this task too. 

A word I really like is ‘portmanteau’ – a word that’s the result of blending two existing words, e.g. ‘brunch’. This word fascinates me because I’m interested in how words are formed (and it sounds a bit fancy – probably because it’s French).

If you’ve watched this week’s video you’ll know that I’ve been impressed with the 19 Crimes outdoor campaign. 

Image credit: Campaign Brief

The tone of voice reflects the brand persona: edgy, disruptive, unusual.

I’d say the audience ‘care factor’ for this campaign would be ‘wine that’s full of character and stories’.