Client: Apple

Product: Siri

Title: Siri makes life easier

Date: 5/4/19

SMP: Siri makes life easier

Target Audience: Apple device users aged 25 to 45, professionals who commonly have young families

Media: Outdoor



Siri makes life easier


Siri gets you where you need to go


The visual is of  an iPhone in the steering wheel, driving the car through siri. The visual is facing towards the front of the car, and you can see other cars in front. The slogan “Siri gets you where you need to go” is on the left side.

Logo: Apple – On the steering wheel

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