Client: Australia Post
Product: Australia Post mailing service
Title: Australia Post
SMP: Feel the personalised touch of a hand-written letter
Target Audience: Australians aged 30 to 50
Media: Online display advertising
Australia Post mailing service
(1) There is always time.
(2) A simple letter, can make someone feel better
(1) A letter from Auspost which has coffee and food stains all over. The letter is from auspost saying there is always time to write and read a letter.
(2) Upside down tear drops, in reverse, with writing on them, with the tagline “A simple letter, can make you feel better”.