Australia Post

Client: Australia Post

Product: Australia Post mailing service

Title: Australia Post

Date: 22/3/19

SMP: Feel the personalised touch of a hand-written letter

Target Audience: Australians aged 30 to 50

Media: Online display advertising



Australia Post mailing service


(1) There is always time.

(2) A simple letter, can make someone feel better


(1) A letter from Auspost which has coffee and food stains all over. The letter is from auspost saying there is always time to write and read a letter.

(2) Upside down tear drops, in reverse, with writing on them, with the tagline “A simple letter, can make you feel better”.


Australia Post





Leave a Reply