Client: Apple

Product: Siri

Title: Siri makes life easier

Date: 5/4/19

SMP: Siri makes life easier

Target Audience: Apple device users aged 25 to 45, professionals who commonly have young families

Media: Outdoor

 

Headline:

Siri makes life easier

Subhead:

Siri gets you where you need to go

Visual:

The visual is of  an iPhone in the steering wheel, driving the car through siri. The visual is facing towards the front of the car, and you can see other cars in front. The slogan “Siri gets you where you need to go” is on the left side.

Logo: Apple – On the steering wheel

Australia Post

Client: Australia Post

Product: Australia Post mailing service

Title: Australia Post

Date: 22/3/19

SMP: Feel the personalised touch of a hand-written letter

Target Audience: Australians aged 30 to 50

Media: Online display advertising

 

Headline:

Australia Post mailing service

Subhead:

(1) There is always time.

(2) A simple letter, can make someone feel better

Visual:

(1) A letter from Auspost which has coffee and food stains all over. The letter is from auspost saying there is always time to write and read a letter.

(2) Upside down tear drops, in reverse, with writing on them, with the tagline “A simple letter, can make you feel better”.

Logo:

Australia Post

 

 

 

 

Pura Milk

Client: Pura Milk

Title: Pura Original Milk

Date: 15 March 2019

SMP: Embrace the natural goodness of Pura Original Milk

Target Audience: Health-conscious Australians

Media: Outdoor

 

Headline:

The perfect Balance

Visual:

The visual is a glass of Pura full cream milk balanced on a tightrope.

Logo:

Pura Milk

 

Example layout for week two Quick Brief

Client: Lorem ipsum
Title: ‘Lorem ipsum dolor sit amet’
Date: 1 February 2019
SMP: Lorem ipsum dolor sit amet, consectetur adipiscing elit
Target audience: Lorem ipsum dolor
Media: Lorem

Headline:                
Lorem ipsum dolor sit amet

Subhead:                
Lorem ipsum dolor sit amet

Visual:                      
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.        

Body copy:            
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt

Call to action:        
Lorem ipsum dolor               

Logo:                        
Lorem ipsum

(NB: Some of the above inclusions may not be required, e.g. only include a subhead if you need one and not every ad needs a call to action)     

Week one Richie Icebreaker

I’m going to have a go at this task too. 

A word I really like is ‘portmanteau’ – a word that’s the result of blending two existing words, e.g. ‘brunch’. This word fascinates me because I’m interested in how words are formed (and it sounds a bit fancy – probably because it’s French).

If you’ve watched this week’s video you’ll know that I’ve been impressed with the 19 Crimes outdoor campaign. 

Image credit: Campaign Brief

The tone of voice reflects the brand persona: edgy, disruptive, unusual.

I’d say the audience ‘care factor’ for this campaign would be ‘wine that’s full of character and stories’.