As public relations is centred around communications, it can be easy to get caught up in the written side of things. Despite this, visuals can make a massive difference in the quality of a piece of writing.

In this blog, I have created my own multimedia content to highlight the importance of visuals in PR.

 

For this visual, I used the website of Canva to highlight the impact and difference of using visuals. I used an image which I personally took at a fresh fruit market and collated it with the other image in a word document. Here, it can be seen that the first example is more engaging and story-enhancing than the second example which relies simply on text. This can also increase the likelihood of the message being memorable to the viewer or reader.

 

Through the site of Canva, I have also created an Infographic. This is a visually appealing way of presenting information which is more likely to capture the attention of the reader. By presenting each idea in a different box, this also makes the information more concise, allowing the readers to recall the information. This likely accounts for why Infographics are shared three times more than other visual content, revealed in a recent blog post (Mawhinney 2019).

 

M’Siouri (2019).

This visual was also created on Canva. I created this to highlight the visual appeal and eye-catching nature of using visuals in public relations. This enables me to further engage my audience and land my message, outlined by Johnston and Rowney (2013, p. 181). This photo could potentially be used in a social media post to convey the message in a visual way. This is very important to grab the attention of target publics who may be scrolling through their newsfeed.  

 

Higgins (2019).

Ok so this one is a little cheesy, but it does highlight that humour in visuals such as memes can lift an informal piece of writing. Here I have created a meme using the app Phonto. Bloggers have outlined that using GIFS and memes is also an opportunity to build trust and a relationship with your target publics or audience (Quuu 2019). So, adding that extra element of humour or relatability is definitely worthwhile!

 

GIFs and videos are also a very innovative way to add an attention-grabbing element to writing. Here, I have filmed a short time-lapse of the Deakin Morgan’s Walk to highlight the story-enhancing nature of videos and the moving image.   

 

Overall, I found that creating my own multimedia content was a fun experience and not an overly difficult task. Sites such as Canva and Phonto have many options and are very easy to use. I have attached the links below and definitely encourage giving it a go!

Canva:

https://www.canva.com/

Phonto:

http://www.phon.to/download

 

Next time you’re drafting anything PR related, make sure you consider the visuals just as much as the text! Agree or disagree with me? Feel free to leave a comment below!

 

BIBLIOGRAPHY/REFERENCING

Fizz 2013, The big picture: using images in social media, MIT News, retrieved 8 May 2019, <http://news.mit.edu/2013/the-big-picture-using-images-in-social-media>.

 

Gillett 2014, Why We’re More Likely To Remember Content With Images And Video (Infographic), Fast Company, retrieved 8 May 2019, <https://www.fastcompany.com/3035856/why-were-more-likely-to-remember-content-with-images-and-video-infogr>.

 

Higgins 2019, Confused Hands Up Unsure Perplexed, photograph, retrieved 9 May 2019, <https://pixabay.com/photos/confused-hands-up-unsure-perplexed-2681507/>.

 

Holcomb, J, Lu, K 2016, State of the News Media 2016: Digital News Audience – Fact Sheet, Issue Lab by Candid, retrieved 8 May 2019, <https://www.issuelab.org/resource/state-of-the-news-media-2016-digital-news-audience-fact-sheet.html>.

 

Johnston, J, Rowney, K 2013 Media Strategies: Managing Content, platforms and relationships, 1st edn, Allen & Unwin, Sydney.  

 

Mawhinney 2019, ‘45 Visual Content Marketing Statistics You Should Know in 2019’, Hubspot, weblog post, 2019, retrieved 8 May 2019, <https://blog.hubspot.com/marketing/visual-content-marketing-strategy>.

 

M’Siouri 2019, Black Canon DSLR Camera, photograph, retrieved 9 May 2019, <https://www.pexels.com/photo/black-canon-dslr-camera-2245453/>.

 

Quuu 2019, ‘Using GIFs and memes in marketing: the complete guide’, Quuu, weblog post, 2019, retrieved 8 May 2019, <https://blog.quuu.co/using-gifs-and-memes-in-marketing-the-complete-guide/>.